Job Role Center

Responsible for planning, managing, and coordinating the product logistics of an assigned product or service line. A Product Manager researches, creates, and implements effective strategic marketing plans and manages multiple tactical activities to reach a targeted audience. A person in this position directs such activities as product/service naming, branding, pricing, packaging, positioning, advertising/promotion, budgeting, and training. A Product Manager may also oversee special projects such as focus groups, surveys, and competitive evaluations, all of which provide feedback for product/service changes and improvements and new product/service development. A person in this position also oversees the proposal, development, and launch of new products and services.