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Marketing Strategy

Description:

Our Marketing Strategy test measures your knowledge of the strategic issues involved in developing a marketing plan. Designed for experienced marketing professionals, this test covers the following topics: Planning, Assessing Opportunities, Segmentation, Satisfying Customers, Cost of Entry, and Integration.

This test is associated with a Job Role. Please visit the Job Role Center for more details.

$49.95

Once you request a test, your Personal Identification Number (PIN) will be stored in your My Plan for easy access. You will have 90 days in which to take the test you requested.

Test Outline


Assessing Opportunities
Competition
Market Growth
Market Maturation
Market Size
Entry Cost
Accessibility
Learning Curve
Long-term Financials
Mid-term Financials
Promotion
Short-term Financials
Importance
Business Function
Changing Markets
Chief Executive
World Economy
Integration
Implementation
Market Understanding
Strategic Response
Market-Led Characteristics
Formal Market-Scanning System
Identify Market Drivers
S.T.E.P. Analysis
Planning
Culture
Interactive Feedback System
Management Structure
Satisfying Customers
Bought When
Buyers
Buying Decisions
What Is Bought
Segmentation
Niching
Targeting