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Market Research

Description:

Our Market Research Test measures your knowledge of designing and conducting market research studies. Designed for experienced market researchers, this test covers the following topics: Primary Research, Secondary Research, Study Design, Questionnaire, Interviewing and Other Tools, Sampling, and Analysis.

This test is associated with a Job Role. Please visit the Job Role Center for more details.

$49.95

Once you request a test, your Personal Identification Number (PIN) will be stored in your My Plan for easy access. You will have 90 days in which to take the test you requested.

Test Outline


Analysis
Advanced Techniques
Basic Statistics
Cross Tabulations
Non-response Rate
Report Content
Report Presentation
Data Processing
Coding
Tabulation
Interviewing and Other Tools
Computer Simulations
Databases
Field Staff
Quality Control
Training
Primary Research/Qualitative
Focus Groups
One-on-One/Executive Interviews
Primary Research/Quantitative
E-mail Survey
Internet Survey
Mail Survey
Omnibus Study
Panel
Personal Survey
Telephone Survey
Questionnaire
CATI
Demographics
Design
Screening
Sampling
Confidence Levels
Defining the Universe
Size of Sample
Types of Samples
Weighting
Secondary Research
Types
Uses
Study Design
Budget
Categories of Marketing Research
Define Objectives
Hypotheses
Methodology
Outside Vendors
Project Schedule