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Predicting Employee Success
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Find customers Establish credibility Identfiy needs Present solutions Overcome objections Place the order Care for customers

Identify Needs

Hiring Managers:

  • High turnover rate
  • Pressure to improve performance measures, such as sales or calls per hour
  • Need to increase hiring efficiency and do more with less

Training Managers:

  • Pressure to demonstrate a return on training investment.
  • Need to prescribe training based on objective assessment.

Some unsolicited advice:

Like any tool, assessments are useful only when applied with purpose. This means you must know your customer's needs. Ask as many questions as necessary and never move on to the next step until you can articulate needs clearly and the customer has confirmed them. Once the needs are understood, you must make a determination regarding whether the customer is prepared to act upon them. Typically, this means that the needs must be converted from general problems into financial impact. Without potential financial gain, needs often become annoyances rather than actionable requirements.

Resources:

Link Type Last Update
Qualification Cheat Sheet pdf 12/1/04
Assessment ROI pdf 12/1/04